Introducing Release Pipelines: Define Your Rollout Once, Every Feature Follows It

Every team has a release process. Enable in dev, verify in test, run it past staging, target internal users in production, then open it up to everyone. The problem is that for most teams the process lives in a wiki page or someone's head — and every feature re-implements it by hand, one environment at a time.

Release Pipelines make that process a first-class thing in Featureflow. Define it once per project, assign features to it, and advance each feature phase by phase — with the right targeting applied and the right people approving, every time.

Phases, Not Checklists

A pipeline is an ordered set of phases, each mapped to one of your environments. A phase defines what happens when a feature reaches it:

• Default targeting rules — a PVT phase can target internal users only; a Live phase can open production to everyone. Rules are a template, applied the moment a feature advances into the phase.
• On or off — most phases enable the feature in their environment, but a phase can just as well switch one off.
• Approval gates — require one or more approvals before the phase applies. Combined with per-environment and per-feature approval settings, production changes get reviewed without slowing down dev and test.

The same environment can appear in more than one phase — a production verification phase for your testers, then a separate go-live phase for the world.

One Click to Advance

Assign a feature to a pipeline and its Overview tab shows exactly where it is: which phases have been applied, the current phase, and what's next. Advancing shows you precisely what will change — the environment, the rules, whether approval is required — and takes an optional comment for the audit trail. If the phase is gated, the advance is submitted for review and the phase shows a pending-approval state that links straight to the request.

When the final phase is applied, the feature is released — and the pipeline board gives product and engineering one shared view of every in-flight feature's progress.

👉 Release Pipelines are available now on all plans. See the Release Pipelines docs for a full walkthrough, or head to www.featureflow.com to get started.

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